Berin Kocabas
Product Designer
berink7@gmail.com
Berin Kocabas
Product Designer
berink7@gmail.com
Software Stack
Case Studies
I turn complex ideas into thumb‑stopping mobile experiences that feel effortless, delight users, and drive real business outcomes.
Software Stack
Case Studies
I turn complex ideas into thumb‑stopping mobile experiences that feel effortless, delight users, and drive real business outcomes.
Software Stack
Case Studies
I turn complex ideas into thumb‑stopping mobile experiences that feel effortless, delight users, and drive real business outcomes.
2025
Galatasaray FC
Sports
Mobile
B2C
Product Designer: Football Club App
I designed the Galatasaray app to deepen the emotional connection between fans and the club, blending live content, challenges, and rewards into a cohesive mobile experience at scale.
2025
Galatasaray FC
Sports
Mobile
B2C
Product Designer: Football Club App
I designed the Galatasaray app to deepen the emotional connection between fans and the club, blending live content, challenges, and rewards into a cohesive mobile experience at scale.
2025
Galatasaray FC
Sports
Mobile
B2C
Product Designer: Football Club App
I designed the Galatasaray app to deepen the emotional connection between fans and the club, blending live content, challenges, and rewards into a cohesive mobile experience at scale.
2025
Rutin
Health
Mobile
B2C
Product Designer: Wellness App
Rutin is a mobile application for health coaching and habit tracking, designed to create a lightweight and motivating daily experience. Its goal is to help users build healthy routines without overwhelming them with data, focusing instead on clarity, ease of use, and emotional connection.
2025
Rutin
Health
Mobile
B2C
Product Designer: Wellness App
Rutin is a mobile application for health coaching and habit tracking, designed to create a lightweight and motivating daily experience. Its goal is to help users build healthy routines without overwhelming them with data, focusing instead on clarity, ease of use, and emotional connection.
2025
Rutin
Health
Mobile
B2C
Product Designer: Wellness App
Rutin is a mobile application for health coaching and habit tracking, designed to create a lightweight and motivating daily experience. Its goal is to help users build healthy routines without overwhelming them with data, focusing instead on clarity, ease of use, and emotional connection.
2020-2026
Aibuild
AI
SaaS
Web
B2B
Visual design across website and communication channels
At AiBuild, my core responsibility is visually communicating an extremely complex product: a cloud platform for robotic 3D printing used in industrial manufacturing.
2020-2026
Aibuild
AI
SaaS
Web
B2B
Visual design across website and communication channels
At AiBuild, my core responsibility is visually communicating an extremely complex product: a cloud platform for robotic 3D printing used in industrial manufacturing.
2020-2026
Aibuild
AI
SaaS
Web
B2B
Visual design across website and communication channels
At AiBuild, my core responsibility is visually communicating an extremely complex product: a cloud platform for robotic 3D printing used in industrial manufacturing.
2024
Pawsapp
Service
Mobile
B2C
Product Designer: Dogwalking App
Pawsapp is a mobile application designed to connect dog owners with trusted local dog walkers through instant booking and smart matching. The project focused on creating a simple, trustworthy, and efficient experience for busy urban pet owners. The goal was to reduce friction in finding walkers and ensure transparency through real-time tracking and insurance-backed services.
2024
Pawsapp
Service
Mobile
B2C
Product Designer: Dogwalking App
Pawsapp is a mobile application designed to connect dog owners with trusted local dog walkers through instant booking and smart matching. The project focused on creating a simple, trustworthy, and efficient experience for busy urban pet owners. The goal was to reduce friction in finding walkers and ensure transparency through real-time tracking and insurance-backed services.
2024
Pawsapp
Service
Mobile
B2C
Product Designer: Dogwalking App
Pawsapp is a mobile application designed to connect dog owners with trusted local dog walkers through instant booking and smart matching. The project focused on creating a simple, trustworthy, and efficient experience for busy urban pet owners. The goal was to reduce friction in finding walkers and ensure transparency through real-time tracking and insurance-backed services.
2023
FUT Esports
Sports
Mobile
B2C
Product Designer · 0→1 multi-title esports app
Designed from scratch: research, IA, flows, UI, and a design system flexible enough to feel native to every game.
2023
FUT Esports
Sports
Mobile
B2C
Product Designer · 0→1 multi-title esports app
Designed from scratch: research, IA, flows, UI, and a design system flexible enough to feel native to every game.
2023
FUT Esports
Sports
Mobile
B2C
Product Designer · 0→1 multi-title esports app
Designed from scratch: research, IA, flows, UI, and a design system flexible enough to feel native to every game.
See all AI projects and tools in detail.
CV
Aibuild (B2B Enterprise)
2020-Present
Galatasaray Sports Club (B2C)
2025
Routine (B2C)
2025
Pawsapp (B2C)
2024
Experience
Lead Product Designer & Creative
Led the end-to-end UX for "Ai Build OS", managing the full product lifecycle from initial strategy and ideation to high-fidelity UI designs and successful launch.
Championed customer-first design initiatives by embedding a proactive AI agent, defaulting to interactive prototyping to build conviction and align Product and
Engineering on the product vision. Governed a comprehensive enterprise design system to produce beautiful, functional designs that scale, defining what good looks like and securing the 2023TCT Software Award.
Partnered directly with engineers during the build phase to lead QA efforts, maintaining clear Kanban boards and Jira documentation to ensure strict design integrity and flawless handovers.
Freelance Lead Product Designer
Owned the mobile-first UX strategy for a massive B2C sports ecosystem, designing customer-centric awareness and conversion flows that successfully engaged over 600,000 active users in the first month.
Practised evidence-based design by utilizing user-centric research to define use cases for sharing experiences and engagement, seamlessly converting 50,000 fan into paid premium subscribers.
Designed in the open by taking cross-functional marketing and product teams on the design journey to establish scalable UI patterns that saved 15 hours of engineering time per sprint.
Freelance Product Designer
Drove full-stack design execution for a consumer health app, conducting comprehensive UX research including user interviews and surveys to test solutions and refine the product strategy.
Relied heavily on early concepts and interactive prototypes when presenting work, validating complex habit-tracking solutions that increased the average user retention lifecycle from 28 days to 40 days.
Craft innovative, easy-to-use mobile surfaces that balanced high-level visual craft and brand aesthetics with functional, data-dense biometric tracking.
Freelance Product Designer
Managed the end-to-end user experience for a dual-sided booking marketplace, evaluating competitor analysis to identify the right features to build for a seamless sharing and discovery experience.
Proactively contributed to quarterly planning and defined success metrics, rationalising design decisions clearly to manage stakeholder expectations.
Collaborated closely with distributed operational teams, organizing the design calendar and driving continuous iteration to elevate overall product quality.
2023
AA School of Architecture
UK | 2019–2021
Bilkent University
TR | 2016–2019
Education
UX Design Professional Certificate
Master of Emergent Technologies
Bachelor of Architecture
(Graduated 1st in Class)
CV
Experience
Aibuild (B2B Enterprise)
2020-Present
Lead Product Designer & Creative
Led the end-to-end UX for “Ai Build OS”, managing the full product lifecycle from initial strategy and ideation to high-fidelity UI designs and successful launch.
Championed customer-first design initiatives by embedding a proactive AI agent, defaulting to interactive prototyping to build conviction and align Product and
Engineering on the product vision. Governed a comprehensive enterprise design system to produce beautiful, functional designs that scale, defining what good looks like and securing the 2023TCT Software Award.
Partnered directly with engineers during the build phase to lead QA efforts, maintaining clear Kanban boards and Jira documentation to ensure strict design integrity and flawless handovers.
Galatasaray Sports Club (B2C)
2025
Freelance Lead Product Designer
Owned the mobile-first UX strategy for a massive B2C sports ecosystem, designing customer-centric awareness and conversion flows that successfully engaged over 600,000 active users in the first month.
Practised evidence-based design by utilizing user-centric research to define use cases for sharing experiences and engagement, seamlessly converting 50,000 fan into paid premium subscribers.
Designed in the open by taking cross-functional marketing and product teams on the design journey to establish scalable UI patterns that saved 15 hours of engineering time per sprint.
Routine (B2C)
2025
Freelance Product Designer
Drove full-stack design execution for a consumer health app, conducting comprehensive UX research including user interviews and surveys to test solutions and refine the product strategy.
Relied heavily on early concepts and interactive prototypes when presenting work, validating complex habit-tracking solutions that increased the average user retention lifecycle from 28 days to 40 days.
Craft innovative, easy-to-use mobile surfaces that balanced high-level visual craft and brand aesthetics with functional, data-dense biometric tracking.
Pawsapp (B2C)
2024
Freelance Product Designer
Managed the end-to-end user experience for a dual-sided booking marketplace, evaluating competitor analysis to identify the right features to build for a seamless sharing and discovery experience.
Proactively contributed to quarterly planning and defined success metrics, rationalising design decisions clearly to manage stakeholder expectations.
Collaborated closely with distributed operational teams, organizing the design calendar and driving continuous iteration to elevate overall product quality.
Grounded in user insight, validated by live metrics, and built for long‑term scale.
Education
2023
UX Design Professional Certificate
AA School of Architecture
UK | 2019–2021
Master of Emergent Technologies
Bilkent University
TR | 2016–2019
Bachelor of Architecture
(Graduated 1st in Class)
Grounded in user insight, validated by live metrics, and built for long‑term scale.
CV
Experience
Aibuild (B2B Enterprise)
2020-Present
Lead Product Designer & Creative
Led the end-to-end UX for "Ai Build OS", managing the full product lifecycle from initial strategy and ideation to high-fidelity UI designs and successful launch.
Championed customer-first design initiatives by embedding a proactive AI agent, defaulting to interactive prototyping to build conviction and align Product and
Engineering on the product vision. Governed a comprehensive enterprise design system to produce beautiful, functional designs that scale, defining what good looks like and securing the 2023TCT Software Award.
Partnered directly with engineers during the build phase to lead QA efforts, maintaining clear Kanban boards and Jira documentation to ensure strict design integrity and flawless handovers.
Galatasaray Sports Club (B2C)
2025
Freelance Lead Product Designer
Owned the mobile-first UX strategy for a massive B2C sports ecosystem, designing customer-centric awareness and conversion flows that successfully engaged over 600,000 active users in the first month.
Practised evidence-based design by utilizing user-centric research to define use cases for sharing experiences and engagement, seamlessly converting 50,000 fan into paid premium subscribers.
Designed in the open by taking cross-functional marketing and product teams on the design journey to establish scalable UI patterns that saved 15 hours of engineering time per sprint.
Routine (B2C)
2025
Freelance Product Designer
Drove full-stack design execution for a consumer health app, conducting comprehensive UX research including user interviews and surveys to test solutions and refine the product strategy.
Relied heavily on early concepts and interactive prototypes when presenting work, validating complex habit-tracking solutions that increased the average user retention lifecycle from 28 days to 40 days.
Craft innovative, easy-to-use mobile surfaces that balanced high-level visual craft and brand aesthetics with functional, data-dense biometric tracking.
Pawsapp (B2C)
2024
Freelance Product Designer
Managed the end-to-end user experience for a dual-sided booking marketplace, evaluating competitor analysis to identify the right features to build for a seamless sharing and discovery experience.
Proactively contributed to quarterly planning and defined success metrics, rationalising design decisions clearly to manage stakeholder expectations.
Collaborated closely with distributed operational teams, organizing the design calendar and driving continuous iteration to elevate overall product quality.
Grounded in user insight, validated by live metrics, and built for long‑term scale.
Education
2023
UX Design Professional Certificate
AA School of Architecture
UK | 2019–2021
Master of Emergent Technologies
Bilkent University
TR | 2016–2019
Bachelor of Architecture
(Graduated 1st in Class)
Grounded in user insight, validated by live metrics, and built for long‑term scale.
1M+
reached over 1 million users.
99%
reduced manual design time using custom Gen-AI pipelines.
5+
designed over 5 released web & mobile products
Worked with
(2019-2026)
Berin Kocabas
Product Designer
berink7@gmail.com
Appearances
2023
Conference at ARUP
2023
Conference at Ford Otosan Istanbul
2024
Conference at the Heatherwick Studio
2023
Interview with NATEP
2023
Interview with AArchiTech Network
2024
Interview at Aibuild Booth at Formnext