Aibuild

SaaS

Web

B2B

At AiBuild, my core responsibility is visually communicating an extremely complex product: a cloud platform for robotic 3D printing used in industrial manufacturing. I design and maintain the brand identity across all visual touchpoints, including the website, social channels, sales pitches, brochures, and presentations, creating the visual content used throughout the site. Working in a highly user-centred way, I translate technical and engineering-heavy concepts into clear, engaging visuals, with a strong focus on accessibility, legibility, and consistency across surfaces. A large part of my role involves communicating the product not only to end users, but also to C-level stakeholders through high-level decks and pitches. I collaborate closely with product, engineering, and marketing teams to create a unified visual language that works across different audiences and levels of detail.

Scope

Own the end-to-end UX for “Ai Build OS”, a cloud platform for robotic 3D printing in industrial manufacturing — taking it from strategy and ideation through to high-fidelity UI and launch — while building a visual language that makes a highly complex enterprise product clear to both users and C-level stakeholders.

Role

Lead Product Designer

Timeline

2020 – Present

The Problem

AiBuild's technology is powerful but highly complex — digital toolpaths, slicing modes, and finite-element analysis — which made it hard for users and non-technical stakeholders to grasp the product's value.

Approach

Visual Storytelling

For manufacturing software, it’s important to clearly show the impact of what the product enables. These visuals highlight how AiBuild’s software translates digital toolpaths into real, fabricated outcomes across additive manufacturing and milling. By pairing toolpaths with finished parts, we make complex processes easy to understand and visually connect the software to its physical results for both technical and non-technical audiences.

Product Capability Visuals

These visuals are designed to communicate high-level product capabilities in a way that feels clear, credible, and approachable for a marketing audience. By showcasing features such as the AI Agent and finite element analysis, the focus is on helping users quickly understand the value of the software without needing deep technical knowledge. The visuals translate advanced functionality into intuitive, easy-to-grasp narratives that highlight how the product supports smarter decision-making, performance optimisation, and confidence in manufacturing outcomes.

Visualising Complex Settings for Product Usability

These visuals focus on making complex product settings more intuitive by zooming directly into the user interface and pairing technical options with clear visual diagrams. I designed the diagrams that live both in product marketing materials and inside the software itself, helping users understand advanced features such as infill strategies and slicing modes at a glance. By visually explaining how each setting behaves and affects the final output, the goal is to reduce cognitive load, support learning, and make a highly technical tool feel more approachable and user-centred.

Solution

Across product, marketing, and in-app experiences, my work at AiBuild focuses on using visual design to make highly complex systems clear, intuitive, and accessible. From high-level storytelling to detailed interface diagrams, the goal is always the same: reduce complexity, support understanding, and create a cohesive visual language that helps users and stakeholders confidently engage with the product.