Galatasaray FC

Sports

Mobile

B2C

Redesigning the digital home for Turkey's biggest football club. Faced with a strict 1-month deadline before a massive match, I completely overhauled the app's UX foundation and directed a Gen-AI promotional campaign to drive record-breaking fan engagement.

Scope

UX Audit -> End-to-End App Overhaul

Role

Lead Designer (UX Audit, Design System Architecture)

Timeline

4 Weeks initially, extended to 1 year+

The Problem

I was originally hired to provide minor feedback on a functionally complete app just weeks before a major launch. However, a quick review revealed that the app was fundamentally broken from a UX perspective. Sending passionate, highly-critical fans from a high-budget marketing video to an app with poor usability would have been a wasted investment.

The Goal: I needed to convince stakeholders to rebuild the design foundation from scratch, and execute both the app rebuild and a complex promotional video simultaneously within the original 4-week deadline.

Approach

UX Audit

To convince leadership to pivot, subjective opinions wouldn't work. I conducted a rapid UX audit and presented a pitch deck that highlighted objective usability failures—specifically addressing confusing navigation flows and severe accessibility issues. This data-driven approach secured immediate executive buy-in to start fresh.